Our success and yearly growth is a result of many factors. Just Between Friends serves families who have children from infancy to middle school—so our customers are likely to stay with us for several years. According to thredUP, a leading online shop that sells lightly used women and children’s clothing, 86% of parents would dress their children in secondhand clothing, and half of millennial parents believe that buying secondhand clothing is an eco-friendly way to shop. Since millennials make up our core demographic, Just Between Friends is on the cutting edge of how and why people are going to shop for children’s clothing and equipment going forward.
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“We are looking for people who want to give back,” Shannon says of the qualities that make for successful Just Between Friends franchise owners. “We are looking for families who care about their community. This is a business—yes—we want our franchise owners to treat it like a business, and we want them to make money. But that’s not the first and foremost thing that should be important to them. We want our owners to really feel passionate about their communities.
“Carry each other’s burdens, and in this way, you will fulfill the law of Christ.” – Galatians 6:2
At the end of every sale, unsold items are donated to the local community to the tune of $7.6M last year alone. It’s very clear that community is a crucial part of the JBF Family! I tell applicants that if they can’t scream from the rooftops that they are a Just Between Friends owner they better find someone who can do that for them. We want our franchisees to be proud to own a Just Between Friends and not be nervous about sharing that with their community—to tell them why they need to come to a sales event and how they will save 50%-90% off items they will find at the sale.”
“One of the most exciting aspects of our brand is just how many people discover us through word of mouth,” Shannon says. “In the communities where Just Between Friends hosts sales, we create an enormous amount of buzz because people love to tell their friends about this great opportunity to save money!”
* In 2018, $7.6M in merchandise and cash throughout the United States.