Our Leadership Team: Driving Franchise Growth
Hello! It's great to meet you. We aim to give you all the information you need to decide if Just Between Friends is the right fit for you. One of our core values is treating each other like friends, so we're happy to have you here and look forward to getting to know you better.
Our Leadership Team: Driving Franchise Growth
Tracy Panase
Meet The CEO
Tracy Panase is a highly knowledgeable and experienced team and business builder. She took on the role of CEO and owner of the Just Between Friends Franchise System in December 2022 after being a franchisee for 14 years and operating four locations.
Her main objective is to help her franchisees establish JBF as a household name. It is a challenging undertaking, but Tracy is renowned for her innovative ideas. Her husband John, who now runs two of the top franchises in the country, and her two grown-up children, who grew up with JBF, can attest to this fact. JBF aims to empower families to say "yes" through kids' resale events, and this all starts with you.
As Tracy often says, "Let's Go!"
Allison Stephens
Meet the COO
Allison Stephens is a force to be reckoned with in the world of consignment events! Not only is she the proud owner of Just Between Friends Tacoma, but she also rocks the role of COO for the Just Between Friends Franchise System. With her infectious energy and business savvy, Allison has turned her event into the ultimate treasure trove of bargains in Tacoma. She's a master at making customers' shopping experiences a blast while ensuring smooth operations across the franchise system. When Allison is not making waves with her Tacoma event, she can be found brightening people's days, contributing to her community, and revolutionizing the consignment industry!
Kezia Verasammy
Franchise Development – New Territory Director
Originally from London, UK, Kezia brings a vibrant blend of international perspective, passion, and expertise to her role as Franchise Development Director at JBF. Known for her energy, enthusiasm, and lightning-fast follow-up, Kez makes the process feel smooth, supportive, and even fun. She’s not just here to walk you through the steps — she’s here to be your biggest cheerleader and your best friend in franchising. Have a question? Need a nudge? Kez is already on it.