Say YES to Owning a Business Built to Serve Your Community
Recognized by
Hear from our CEO
From JBF Franchisee to CEO
Tracy was a JBF franchisee before she was CEO. She lived the problem this business solves — kids growing too fast and gear piling up — and saw firsthand what JBF does for families. That is why she leads it today.
“I started with one franchise location and quickly added another, and ultimately grew to 4 locations.”
Tracy Panase, CEO
WHY JBF
A business built differently, on purpose.
Most of our owners are moms between 28 and 45, but our community includes dads, grandparents, and everyone in between who wanted meaningful work and a business they could be proud of.
Flexible by design
Two major events anchor your calendar. Everything else builds toward them on your schedule. No storefront, no daily grind.
Sustainable by nature
No manufacturing, no new inventory. Families buy and sell what they already have. Every event keeps thousands of quality items out of landfills.
Work for yourself, not by yourself
28 years of proven systems, training, and a nationwide owner community. You are never in it alone.
We might just be your people
Sound like you?
- You want to own something real, not just manage someone else's vision
- You want a business that fits around your family, not the other way around
- You care about your community and the environment, not just the bottom line
- You want a proven model, not a blank page
- You are ready to invest seriously and grow, not just dabble
Ready to learn more?
Join a free 45-minute session with our team, or talk to Kezia one on one.
Sessions held twice a month · Pick the date that works for you
The Opportunity
Two booming markets. One community business model.
Kids outgrow everything fast and families need somewhere to sell it. JBF owners create the marketplace that solves both problems at once, at 50 to 90% below retail, twice a year, in their own community.
$175B
Secondhand market
$73B
Baby and child products
From Someone Who Was Right Where You Are
“To anyone who wants to join the franchise family, I would say if it’s a thought, do it now. Because if you don’t do it, someone else will, because JBF is coming through the US like a sandstorm.”
Heather Nelson, JBF Franchise Owner, Chattanooga, TN
Good Questions
A few things people always ask.
How much does it cost to get started?
Investment ranges from $66K to $97K depending on your market. Book a 1:1 to learn exactly what is included and how owners structure their financing.
Do I need business experience?
Most of our owners had never run a business before. What matters more is drive, a love for your community, and the right mindset. Our training covers the rest.
Is my area available?
We are actively growing and adding new locations all the time. The webinar includes a territory conversation and our team will tell you exactly what is open near you.
What is the time commitment?
Most owners operate two events per year, each lasting about a week. The planning and marketing work happens in the months leading up to each event, but there is no storefront or daily 9 to 5 commitment.
What Happens After You Register
From webinar to your first event.
1
Introductory call
If JBF feel like a good fit, your next step is a casual chat with Kezia, our VP Franchise Development. No pressure, just a real conversation.
2
Application and territory
Kezia will walk you through the application and help you find a market where you can make the biggest impact.
3
Host your first event
Full playbook, technology, marketing support, and a community of owners who have done this before. You are not starting from scratch.
4
Grow and expand
Many of our owners start with one territory and grow from there, adding new markets as their business matures.
A Franchise That Benefits Families, Communities, and You!
28 yrs
In Franchising
150
Locations Nationwide
6M+
Families Served
$88M
Donated to Charities
Your spot is waiting.
Sessions run twice a month. Pick the date that works for you. Free.
45 minutes. Honest answers and live Q and A.
Takes less than 2 minutes to register
Not quite ready?
Drop your email and we will send you some info on the opportunity.