The times in which we find ourselves are certainly unlike any this generation has ever seen. Since COVID-19 began to affect lives vastly in March of 2020, much has changed in the world around us.  That has not stopped Just Between Friends Franchisees from hosting sales in areas where shopping items for kids at 50 to 90% off retail prices is still very much needed and appreciated.

Each Just Between Friends sale Franchisee has a thorough safety plan in place. This plan is based on guidance provided by the Center for Disease Control (CDC) in coordination with direction from local health authorities. Our Just Between Friends safety plan was recently praised by local health officials in Denver, Colorado who were “blown away” by our playbook.

JBF Franchisee Karen Miner with her team—masked up and ready to serve the greater Gainesville community.

As life is very different now as we are all taking precautions due to COVID, participants quickly have become used to the new expectations shopper face, such as those they encounter at the local grocery store. The safety plans and practices instituted at JBF sales are therefor familiar to most. We equip Franchisees by providing a full host of materials to help share expectations with families so there are no surprises at the sale.

Just Between Friends Franchisees are equipped with templates for:
• Email communications
• Social media posts
• Safety protocol communications (see sample below)
• COVID-19 times marketing guide
• and other guidance (developed as needed) to help families fully participate.

A look at our safety protocols:

Safety videos, posts and other support materials are made available for Franchisees to help keep participants in touch with our latest protocols and procedures that help keep everyone safe.

Just Between COVID-19 Safety Plan
Each JBF Franchisee has access to communication templates which share how a sale looks now with added safety precautions.


Families Keep Growing, Shoppers Keep Shopping

Families across North America are experiencing financial challenges. As children continue to grow—even in the midst of a pandemic—communities need Just Between Friends sales now more than ever. We are seeing great response to sales across the country as families continue to need all the clothes, toys, shoes and gear growing kids need. This may be the perfect time to start a new sale as parents search for ways to make budgets work.

Families shop local JBF sales in Texas.
Even during a pandemic, families continue to shop JBF to save on the items their growing kids need.