The fastest growing children’s and maternity consignment sales franchise is offering a flexible, full-time career path through multi-unit ownership

Are you an entrepreneur who dreams of owning your own business that can fulfill your desire to work in a field in which you’re truly passionate, yet at the same time, have a career that won’t take you away from your family? With Just Between Friends now offering multi-unit franchise ownership options, this dream is yours for the taking.

What started as a one-day sale grossing $2,000 in Shannon Wilburn’s (CEO and co-founder of Just Between Friends) living room in Tulsa has become the leading children’s and maternity consignment franchise in the North America – largely because our proven business model doesn’t just benefit our franchisees but entire communities. By offering multi-unit franchise opportunities, the JBF brand will not only provide a full-time, flexible career-path for entrepreneurs, but also will reach many more families who will benefit from buying and selling their lightly-used children’s clothing, games and toys at our future sales.

“The Just Between Friends concept is inherently beneficial,” Shannon says. “Our franchisees are predominantly mothers, fathers and grandparents who wanted to earn a little extra money for their families and help out their communities at the same time. When several franchisees became enormously successful, they asked us if they could purchase another territory. Now, of our 150+ franchises, 27 owner groups own more than a third of our 64 territories. As a result of their success, we decided to offer multiple franchises from the start, so that entrepreneurs with giving hearts can have a full-time career path from the start.”

Why owning multiple Just Between Friends sales is a best-bet investment

The proof of the business model and success of our brand is evident in our expansion across North America: We now have 150+ franchises who host hundreds of Just Between Friends sales every year — in 32 states in the U.S. We’re proud to report that in 2018, our system-wide sales topped $31.5 million.

Just Between Friends serves families with children from infancy to middle school — meaning our customers could stay with us for a decade or more! Due to the ever increasing popularity of secondhand shopping and consumers’ desire to lead eco-friendly lifestyles, the Just Between Friends demographic is growing rapidly without any sign of slowing. Our sales currently serve more than 1 million customers, a number that is likely to grow as we add to our footprint in North America and the public becomes more aware of our consignment concept.

“The concept really resonates with people,” says Tracy Panase, who owns four Just Between Friends sales franchises in Pennsylvania. “It’s not a tough sell. People make money and save money by attending our sales. I think that it’s fair to say that our customers don’t look at us as a business. They see us as a community builder – helping charities and helping families.”

How big is the Just Between Friends opportunity?

In this age of thrift, discount and bargain shopping are no longer stigmatized. As a result of the Great Recession and online shopping, consumers are savvier than ever — and they expect every dollar to go further.

According to U.S. News & World Report, having a child is a major commitment – a commitment that requires spending a significant amount of money. The U.S. Department of Agriculture estimates that parents will spend an average of $245,340 to raise a child to age 18.

There is no denying that children are expensive, but Just Between Friends is here to show that parents don’t have to spend almost a quarter of a million dollars to raise a baby to adulthood.


The ever present need for children’s clothing, as well as the benefit of appealing to parents on a budget, is why we’ve been able to grow from $2,000 in our first sale in Shannon’s Tulsa living room in 1997 to $31.5 million in system-wide sales in 2018. Our ability to meet the demand for families to buy and sell their children’s items has made us one of the hottest franchise systems in the country. For the last six years, we were included in Entrepreneur magazine’s prestigious Franchise 500 list; and, for three consecutive years, Forbes included us in its list of Top Ten Franchises! For multiple years, we were included in CNBC’s list of Top Ten Low Cost Franchises.

“There’s a ton of opportunity to own multiple Just Between Friends territories,” says Dianne Davis, Director of Franchise Development with Just Between Friends. “Even as we’ve dramatically grown to 150+ franchises since we opened our doors to the concept in 2003, there are still several major metropolitan areas in the United States that could support multiple Just Between Friends sales per year. For example, New England, Miami, Atlanta, Las Vegas, Los Angeles and Detroit are markets where we would be a hit! Owning multiple territories still affords our franchisees the opportunity to be a present mother or father, while also taking pride in the fact that this is a full-time job. This is a business custom made for passionate people who love bargains and love helping their communities even more.”

Costs and fees of owning multiple JBF consignment sales

Just Between Friends consignment sales franchise

Here are the requirements associated with owning two or three Just Between Sales:

  • Two territories: It is required that applicants have a net worth of at least $75,000.
  • Three territories: It is required that applicants have a net worth of at least $100,000.
  • In both cases, the liquidity from your territories will be the franchise fee.
  • In both cases, it is required that owners (or one co-owner) live within at least 60 miles of the territory.
  • In both cases, there is a minimum requirement of at least two annual sales per territory, one from January to June and the other from July to December.
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