Just Between Friends owners can earn a significant second revenue stream by selling more items at their sales
Just Between Friends, the biggest pop-up consignment sale franchise in North America, is known far and wide for the life-changing amount of savings that our sales pass on to families with young children. In fact, the Today show called us “the hottest ticket in town” for this very reason. With JBF Online, our franchisees will have an additional way to earn a significant second revenue stream by selling more items online. Announced in 2020, Just Between Friends is currently piloting online sales through over 30 Franchisees who have opened online stores.
An idea that’s been researched and developed since 2015, JBF Online will offer Franchisees a way to sell throughout the year. Once our nation experienced the effects of the Coronavirus, Franchisees quickly realized how much their communities needed high quality, low cost items—all year round. A number of Franchisees launched their online stores during this time, with some doing so from the inventory they already had on hand. You can choose to sell from Consignor inventory or items you have purchased yourself. There are a number of ways to make online selling work for you.
Perhaps the biggest benefit of JBF Online is that our franchisees can earn an even higher dollar amount for every item sold: “With JBF Online, we buy items for garage-sale prices,” says Laura Staggs, owner of four Just Between Friends franchises in Colorado. “Because we buy them for great rates from families in our territory, as franchise owners, we can earn a higher profit when we sell those items at our sales. For example, a Gymboree jumper that would normally go for $50 full price can be bought by us for $2-$4 and then sold again for $20. It provides a great additional revenue stream for our business, while still providing a great savings to our customers.”
Meeting our customers wherever they are
So many companies break the bank to stay relevant and appeal to a younger demographic. Because our business is entirely devoted to helping families save money on buying clothing, toys, and baby equipment for their children, we naturally appeal to that younger demographic. We recently conducted an internal study to find out just who our customers are. This is what we found:
Almost 80% of our customers are younger than 40, with almost 25% between 20 and 29 and more than 55% between the ages of 30 and 39. Almost 28% of our customers have household incomes ranging from $50,000 to $74,999, 21% of our customers have incomes ranging from $50,000 to $100,000, and 19% have household incomes ranging from $25,000 to $49,999. Our customers know how to spend money wisely, and they spend a lot of it at our sales; 32% of those surveyed spend anywhere from $101 to $200 per sale.
“Our goal is to meet the needs of customers, our consignors, and our communities,” Laura says. “Our goal is to serve our community by going to those who may not have the time to consign at our sales and purchase their clothing, toys, and baby equipment right on the spot. This is immediate satisfaction for the customer; item gone and money in hand. We cannot keep up with people contacting us to come buy their items. What’s nice about JBF On Demand is that you can buy items at very low prices from the community and make so much more in profit at your sales.”
Why we’re successful
For parents and grandparents with young children to care for, word of a Just Between Friends pop-up consignment sale coming to town is great news. Your sale will give them a chance to buy an entire wardrobe or fleet of toys for their children at a fraction of the price they would pay for new items. Just Between Friends serves families with children from infancy to middle school—meaning that our customers could be with us for a decade or more!
Not many companies can boast an ever-expanding core demographic, but 4 million babies are born in the United States every year, according to the latest census data. With that many babies being born, our franchise owners can rest assured that many more families will discover just how much they can save by shopping at Just Between Friends pop-up consignment sales for years to come.
Just Between Friends now has 150+ franchisees in 30 states who host hundreds of sales in hundreds of places in the United States every single year. With JBF On Demand, the families who have come to rely on our pop-up consignment sales to buy their children’s wardrobes can purchase items as they need them.