Meet the Management Team
Our dynamic corporate team has the skill set to help make your Just Between Friends franchise a hit in your community
Shannon Wilburn, CEO & Co-Founder
Just Between Friends franchise’s CEO Shannon Wilburn co-founded the company back in 1997 as one of two moms in Tulsa, Oklahoma, who wanted to save money on children’s items while
dressing their kids in the latest and greatest fashions. Together with her co-founder, Daven Tackett, she held a sale in her living room (complete with kitchen drawers for cash registers) that grossed slightly over $2,000. And she was thrilled! Since then, the concept has grown—as has its reach—as now you can find JBF sales events across the country! But the road to success hasn’t always been easy. In fact, growth has often brought many challenges and obstacles to overcome. That’s nothing new to Shannon.
When her father went from oil company CFO to using a wheelchair and being unemployed, 12-year-old Shannon began to learn what it meant to live on a tight budget. Little did she know her newfound need for consignment shopping would later turn into a career that would help hundreds of thousands across the country. Now, she is able to help families make it through, too—and she still shops consignment, not because she has to, but because she loves saving money!
Now, she continues to oversee operations and work with her staff to support franchisees as they grow their businesses. Shannon also speaks across the country, encouraging those who would follow in her footsteps to work hard and dream big—because you never know what amazing things will happen! She enjoys spending time with her two children and husband of 27 years.
Erin Patrick, Director of Operations
As the Director of Operations, Erin works to improve processes and policies and develop strategic plans in support of our organizational goals. She develops, implements and maintains tools to better gauge the success of franchisees, while also facilitating coordination and communication between franchisees and our JBF corporate team. Erin is also tasked with managing the corporate staff. Born and raised in the Far East (Pittsburgh, Pennsylvania), Erin came to Oklahoma in 1983 to attend Bible school…and never left. After working in politics for several years, Erin developed a love for working closely with the local community and a knack for helping sort through complex issues by building bridges to reach common ground. She and her husband have raised seven (yes, seven!) kids and enjoy spending time with their six immensely talented grandchildren and one on the way! When she’s not assisting Just Between Friends franchise owners or doing life with family and friends, you will find Erin enjoying her vegetable and herb garden, writing her award-winning blog, or snapping pics that capture her unique take on life in the fast lane.
Kendell McGowen, Franchise Recruiter
Kendell assists in every step of becoming a new franchisee including the discovery, education, and on-boarding steps. His goal is to help you establish the business of your dreams while allowing you to take control of your future. With over 17 years of experience in the franchise arena, Kendell is a firm believer that franchise ownership can be life changing. He has first hand experience as he has owned a variety of franchises across the United States and worked in franchise development and sales for a number of brands. When not helping applicants step into the franchise of their dreams, he enjoys spending time with his wife and son. He also enjoys working out. Most evenings and weekends throughout the spring and summer, you can find Kendell cheering on his son’s youth basketball and baseball teams. In the fall he is right in the middle of it all — coaching youth football and having a blast.
Laura Staggs, Franchisee Care Coordinator
Laura provides one-on-one support—answering questions for JBF owners and making sure they have what they need to effectively run their sales events. With more than 16 years of experience running her own JBF events, Laura has the moxie and real-life experience owners need—specializing in communication and public relations. For 11 years Laura taught fourth grade and special education while also growing her JBF business. She hung up her teaching hat in 2009 to work on her JBF businesses exclusively. She stays busy running nine events each year while pursuing her first love—being a full-time mom to her two boys. When Laura is not busy helping franchisees or running one of her sales events, you can find her hanging with her hubby and kids, playing softball, or enjoying the beauty of life—watching the big horizon skies from her favorite spot on the front porch. And her hidden talents? Laura throws a mean curveball and can whip up an amazing tortilla soup!
Dawn Pfannenstiel, Director of Training and Support
Owner of two franchises, Dawn coordinates training for new Just Between Friends franchisees, as well as provides ongoing training and support for all JBF franchise owners—giving them the tools they need to effectively run their sales events. You typically can find Dawn on her phone offering technical expertise in the various JBF systems or leaping tall buildings to respond quickly to owner e-mails. During her spare time she roots on the Colts, even though she has been transplanted to the Tulsa area. At her home headquarters, she keeps the wheels on the family bus moving with her husband, two kids, and two cats. They are a sports-loving family that somehow keeps tabs on seven fantasy football teams while running the kids to their various activities. When the SUV is not in chauffeur mode, Dawn enjoys working out, finding and sharing great deals with friends and family, and sneaking a few minutes of relaxation through hunting down great apps to add to her phone (because you can never have too many fabulous apps!). Her mysterious background includes time in minor league sports, sign-language interpretation, human resources, and recruiting for a Big 5 accounting firm—until she found her true love for life, Just Between Friends.
Brenna Bewley, Team Coordinator
Brenna is the go-to person for staff support—assisting the JBF On-Call and Support Teams by handling administrative tasks such as monitoring incoming franchisee questions and helping prepare for quarterly new franchisee training. She also provides ongoing support to the Management Team and Executive Team, making sure the details are covered, updating project reports, manuals, and handbooks and helping with research as needed. Brenna comes from a large family and loves to spoil her godchildren and nieces. Any free time will typically find her curled up with a book. When not reading, she is busy with church and her family. She loves to travel and is always up for life’s new adventures!
Kami Snowbarger, Director of Product Communication, Safety & Recall Specialist
Kami works with JBF to keep our sales as safe as possible. She is highly involved in the child product safety industry, working with the Consumer Product Safety Commission to make sure our franchise owners and shoppers have the latest information on safety recalls and ever-changing product safety guidelines. Her vast knowledge of product recalls and attention to detail led to her current position; she is passionate about keeping children safe. Kami is an Oklahoma native who has lived in Jenks most of her life. Kami’s home is always bustling with the energy that comes from fun-filled with time spent with her husband and two amazing kids. She loves to spend her evenings unwinding by stalking Pinterest, scrolling Instagram, and surfing Facebook.
Shawna Wilfert, Emerging Franchisee Coach
Shawna Wilfert has been a JBF Owner since 2007, running the Top Achieving Midland/Odessa, Texas, and Tucson, Arizona, events. She and her dad, Danny, are the only father/daughter owner team in the franchise system. Those who participate in her sales love their family friendly environment and top-notch customer service. Shawna has grown her team building mindset and can-do coaching spirit through years of working in the world of sports at the University of Arizona, the National Senior Olympics and the NCAA. As JBF’s Emerging Franchisee Coach, Shawna will be working with new franchisees to help on board them during their first year as JBF franchisees. She will work with them to develop best practices with the goal of creating and executing successful consignment events to set the stage for their promising careers as JBF franchise owners. When not working on JBF, she is busy raising her two daughters and following college sports, as she is a huge fan. She LOVES cheering on her Arizona Wildcats.
Angela Lewallen, Franchise Administrator
Angela’s core responsibilities include administrative support for new and established franchise owners, along with overseeing additional administrative areas of Just Between Friends. She keeps things running smoothly by processing paperwork, answering questions and connecting franchise owners with other Just Between Friends support systems.
Angela was born in Oklahoma and graduated from East Central High School. She has been married to the love of her life, Jason, since 1998. They have four sons and one beautiful granddaughter who keep them on their toes! Before coming to JBF, Angela was first a stay-at-home mom and also spent some time as a preschool teacher. She has consigned with Just Between Friends for nearly 10 years because she just can’t stay away from the phenomenal deals! Angela loves spending time with her family, watching her boys play sports, finding amazing bargains, and being a part of the JBF team.
Kathy Hanover, Design Online and Branding Coordinator
Kathy works with Just Between Friends’ online marketing software, supporting franchise owners by
proofing and approving marketing materials for publication and distribution. She helps maintain branding consistency and provide a second set of eagle eyes to make sure information is accurate. Her degree in business administration and keen eye for details help JBF stay looking pretty and typo-free. Her professional background includes work in the insurance industry and as a part-time proof reader and typist during her college days. Kathy’s strong organization skills have made her invaluable at area sales events, where she keeps the most organized workroom you’ve ever seen. This has also served as a model for other sales’ plans and processes. A Tulsa native, Kathy has been married for over a quarter of a century to husband, Kevin, and has two wonderful sons. She is very active in her church and loves spending time with her family and traveling.
Amy Gendron, Administrative Assistant
Amy helps keep things running smoothly at the Corporate offices by providing administrative support for the Accounting Office and Management Team. Her 14 years of accounting experience are an asset for helping with bookkeeping, money management, invoicing, and bill pay. Amy also assists the CEO and Director of Operations with research for projects, initiatives, and other administrative duties. Born and raised in Oklahoma, she received her Bachelor’s Degree from OSU in Accounting—the first in her family to earn a college degree. Amy and her husband have three kids that keep them busy—twins (one boy and one girl) and a beautiful adopted daughter as well. Her family spends free time being outside, swimming, grilling, going to the beach, and all love a good sunny day at a Cardinals game. Go Cards!
Dianne supports Just Between Friends in the areas of strategy, marketing, meeting and event planning, and operations. She has worked alongside Shannon to position Just Between Friends for success since 2000. Dianne’s expertise comes from more than 25 years of experience in corporate America in the hospitality and travel industry. It was there that she learned skills and strategies that allowed her to launch her own business in 2000. In addition to JBF, she also works with other corporations, organizations, and associations in the areas of event production, strategy, marketing, and public relations. Dianne’s love for a challenge, coupled with her strong industry relationships and never-say-die attitude, make her a key component in her clients’ success. She is a native Oklahoman, and though she loves traveling the world for both business and pleasure, she is always excited to come back home to family—Richard, three children, her precious grandbabies Kennedi, Kinslee, and Austin, and her three best rescue dogs Cooper, Abby, and Maggie.
Autumn serves Just Between Friends in the areas of marketing, communication arts and design, and executive team consulting. She utilizes her 25-plus years of experience in the corporate and independent design worlds to create messages that communicate the fun of mind-blowing savings to those who soon find the pure joy of retail alternatives. Autumn loves using words and imagery to reach people and make an impact. She runs Graphic Minion Studios in Stillwater, Oklahoma, where she and her hot husband and two awesome kids (along with their two collie rescue dogs) settled after a history of traveling across the country (and before that, the world—Autumn is originally from Manila, Philippines). When she is not playing with her Mac toys, she loves reading, running, cooking, and Netflix binging. Her goal in design is simple: Do more good.